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	<title>Comments on: Brocade Buys McData: Yawn.</title>
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	<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/</link>
	<description>Data storage info &#38; analysis</description>
	<pubDate>Fri, 21 Nov 2008 18:48:03 +0000</pubDate>
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		<title>By: Robin Harris</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-10564</link>
		<dc:creator>Robin Harris</dc:creator>
		<pubDate>Fri, 01 Dec 2006 14:09:17 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-10564</guid>
		<description>Vik,

Good questions all. Here's my early morning take.

FC is the Monster Cable of high-end storage. It is the high-margin interconnect that makes a great add-on sale. That is the key.

FC is far from dead, yet I see an approaching tipping point. IT hardware is largely consumer (i.e. volume) driven today, a trend storage companies have long resisted even while complaining about it. FC is not a consumer technology, so it is vulnerable. Ethernet is - my little laptop has Gig-E on it - so it has volume and a bunch of folks chasing 10 Gig-E. Plus a rapidly swelling demand for iSCSI that is driving all kinds of investment, especially by customers who are learning about it. So my forecast for FC is, as I said above, a long decline, beginning in 2-5 years, not a collapse.

So why is the DoJ is interested? Well, they've scored a mighty big success on the DRAM price-fixing scam, so I think they kind of like storage. FC certainly doesn't look like it has followed the classic network technology pricing curve - the margins are rich and price declines relatively slow - and there are just a few suppliers and a few OEM buyers, all of whom are well positioned to keep prices and margins artificially high. So if someone is flouting the Sherman Act, this is a good place to look.

Personally I think it is more likely that everyone involved decided that FC would never be a consumer volume technology, so they all independently decided to keep it a lower-volume, higher-margin product. That suits the array vendors, who are also the big FC OEMs, and isn't a big problem for the large enterprise data centers either, since FC is a small part of their total capex. So the DoJ sees smoke, is thinking fire, and won't find any.

Robin</description>
		<content:encoded><![CDATA[<p>Vik,</p>
<p>Good questions all. Here&#8217;s my early morning take.</p>
<p>FC is the Monster Cable of high-end storage. It is the high-margin interconnect that makes a great add-on sale. That is the key.</p>
<p>FC is far from dead, yet I see an approaching tipping point. IT hardware is largely consumer (i.e. volume) driven today, a trend storage companies have long resisted even while complaining about it. FC is not a consumer technology, so it is vulnerable. Ethernet is - my little laptop has Gig-E on it - so it has volume and a bunch of folks chasing 10 Gig-E. Plus a rapidly swelling demand for iSCSI that is driving all kinds of investment, especially by customers who are learning about it. So my forecast for FC is, as I said above, a long decline, beginning in 2-5 years, not a collapse.</p>
<p>So why is the DoJ is interested? Well, they&#8217;ve scored a mighty big success on the DRAM price-fixing scam, so I think they kind of like storage. FC certainly doesn&#8217;t look like it has followed the classic network technology pricing curve - the margins are rich and price declines relatively slow - and there are just a few suppliers and a few OEM buyers, all of whom are well positioned to keep prices and margins artificially high. So if someone is flouting the Sherman Act, this is a good place to look.</p>
<p>Personally I think it is more likely that everyone involved decided that FC would never be a consumer volume technology, so they all independently decided to keep it a lower-volume, higher-margin product. That suits the array vendors, who are also the big FC OEMs, and isn&#8217;t a big problem for the large enterprise data centers either, since FC is a small part of their total capex. So the DoJ sees smoke, is thinking fire, and won&#8217;t find any.</p>
<p>Robin</p>
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		<title>By: Vik</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-10561</link>
		<dc:creator>Vik</dc:creator>
		<pubDate>Fri, 01 Dec 2006 13:12:19 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-10561</guid>
		<description>Robin - If the fibre channel is truly dead/dying, why is Cisco making such a big push in this segment?  Also, it looks like the recent actions out of the DoJ do not share your sentiments - they are investigating the merger between Brocade / McData for antitrust concerns.  

My opinion is that Brocade/McData lack pricing power in light of who their OEMs are and the fact that Cisco is breathing down their neck.  Also, it seems like QLogic is making a push into the director switch segment also.  Based on this, I was surprised to see the DoJ request additional information regarding the merger.

Any thoughts on what could be going on here?</description>
		<content:encoded><![CDATA[<p>Robin - If the fibre channel is truly dead/dying, why is Cisco making such a big push in this segment?  Also, it looks like the recent actions out of the DoJ do not share your sentiments - they are investigating the merger between Brocade / McData for antitrust concerns.  </p>
<p>My opinion is that Brocade/McData lack pricing power in light of who their OEMs are and the fact that Cisco is breathing down their neck.  Also, it seems like QLogic is making a push into the director switch segment also.  Based on this, I was surprised to see the DoJ request additional information regarding the merger.</p>
<p>Any thoughts on what could be going on here?</p>
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		<title>By: Robin Harris</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-5432</link>
		<dc:creator>Robin Harris</dc:creator>
		<pubDate>Tue, 15 Aug 2006 17:02:31 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-5432</guid>
		<description>JM, I probably didn't make it clear, but I do regard network topologies as useful, and FC is one of those. Yet as the product manager for the industry's first full FC array, I also think that FC could have been so much more than it has turned out to be.

That's why I believe FC is in the process of losing to 10Gb Ethernet. Not because of technology, but because the industry has been shortsighted. Ethernet has compelling economics; FC much less so. Those economics are largely the result of the decisions of the players.

Yet this is even bigger than the storage companies. No one smart will buy EMC - they are in the process of putting themselves out of business. Networks are open. Storage is closed. Open will win. Not overnight, but it will. Network economics are driving it.</description>
		<content:encoded><![CDATA[<p>JM, I probably didn&#8217;t make it clear, but I do regard network topologies as useful, and FC is one of those. Yet as the product manager for the industry&#8217;s first full FC array, I also think that FC could have been so much more than it has turned out to be.</p>
<p>That&#8217;s why I believe FC is in the process of losing to 10Gb Ethernet. Not because of technology, but because the industry has been shortsighted. Ethernet has compelling economics; FC much less so. Those economics are largely the result of the decisions of the players.</p>
<p>Yet this is even bigger than the storage companies. No one smart will buy EMC - they are in the process of putting themselves out of business. Networks are open. Storage is closed. Open will win. Not overnight, but it will. Network economics are driving it.</p>
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	<item>
		<title>By: Robin Harris</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-5431</link>
		<dc:creator>Robin Harris</dc:creator>
		<pubDate>Tue, 15 Aug 2006 16:48:46 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-5431</guid>
		<description>This came in an email from JM:

I agree with you that the Brocade/McData merger is not strategic, but I don’t agree with your comments on fibre channel in general.  The technology has proven extremely useful to many corporations in solving problems connecting storage and has grown into a $2B plus industry.  The biggest industry problem is the fibre channel switch vendor’s OEM business model with the top six storage vendors who monopolize 75% of the storage business.  Imagine if you could only buy a router or Ethernet switch from the local telephone company.  I’m guessing it will take an unusual business transaction, like Cisco buying EMC, Sun or HDS buying Brocade, not a technology innovation, to change the industry.</description>
		<content:encoded><![CDATA[<p>This came in an email from JM:</p>
<p>I agree with you that the Brocade/McData merger is not strategic, but I don’t agree with your comments on fibre channel in general.  The technology has proven extremely useful to many corporations in solving problems connecting storage and has grown into a $2B plus industry.  The biggest industry problem is the fibre channel switch vendor’s OEM business model with the top six storage vendors who monopolize 75% of the storage business.  Imagine if you could only buy a router or Ethernet switch from the local telephone company.  I’m guessing it will take an unusual business transaction, like Cisco buying EMC, Sun or HDS buying Brocade, not a technology innovation, to change the industry.</p>
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	<item>
		<title>By: Robin Harris</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-5430</link>
		<dc:creator>Robin Harris</dc:creator>
		<pubDate>Tue, 15 Aug 2006 16:47:46 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-5430</guid>
		<description>PJ, I've looked at Coraid's stuff and plan to post about it later this week. Thanks for the pointer.</description>
		<content:encoded><![CDATA[<p>PJ, I&#8217;ve looked at Coraid&#8217;s stuff and plan to post about it later this week. Thanks for the pointer.</p>
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		<title>By: PJ</title>
		<link>http://storagemojo.com/2006/08/11/brocade-buys-mcdata-yawn/#comment-5188</link>
		<dc:creator>PJ</dc:creator>
		<pubDate>Fri, 11 Aug 2006 18:58:52 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=217#comment-5188</guid>
		<description>In the vein of ethernet/IP/iSCSI, what's your opinion of Coraid (http://www.coraid.com/)'s ATA-over-Ethernet stuff?</description>
		<content:encoded><![CDATA[<p>In the vein of ethernet/IP/iSCSI, what&#8217;s your opinion of Coraid (http://www.coraid.com/)&#8217;s ATA-over-Ethernet stuff?</p>
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