Comments on: The Engineer’s Guide To Market Success http://storagemojo.com/2006/11/30/the-engineers-guide-to-market-success/ Data storage info & analysis Tue, 07 Feb 2012 16:02:02 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Francis http://storagemojo.com/2006/11/30/the-engineers-guide-to-market-success/comment-page-1/#comment-29286 Francis Fri, 23 Feb 2007 04:54:54 +0000 http://storagemojo.com/?p=319#comment-29286 Aah! I should be in Marketing and not architecture and engineering. I do all those things. Do you know anyone looking for those ideal marketing types you talk about? Aah! I should be in Marketing and not architecture and engineering. I do all those things. Do you know anyone looking for those ideal marketing types you talk about?

]]> By: Robert Pearson http://storagemojo.com/2006/11/30/the-engineers-guide-to-market-success/comment-page-1/#comment-10549 Robert Pearson Fri, 01 Dec 2006 09:44:37 +0000 http://storagemojo.com/?p=319#comment-10549 Right On! Bill Gates and Michael Dell come to mind. No one ever bought Microsoft for Technical Excellence. A friend of mine, with one of the fastest growing software companies in the country at the time, went to COMDEX in 1992. He ran OS/2 exclusively and LOVED!!! it. So he went first to the IBM booth. No one was there. Finally a serious looking man in a suite came out and asked if he could help. He took my friend into a cubicle and asked how he could help. When my friend started explaining what he wanted to do the IBM man asked him to wait while he got someone else to help because he was not from that division and was just manning the booth. He came back with another man who said he was a Network Engineer. After listening to my friend explain what he wanted to do with OS/2 they very carefully took down his name and contact info, made sure he had their business cards, told him someone would contact him and thanked him for coming by. So he went over to the Microsoft booth. About 300-400 people jammed in front of a stage with rock music playing constantly. Every few minutes people dressed in bluejeans and sport shirts would come onto the stage and start throwing boxes of Microsoft products into the crowd. My friend made his way to the stage. Several people immediately asked if they could help him. When he said he was a small businessman doing software development they whisked him inside to a cubicle with one of those "white boards" that makes copies. As he began to talk, more and more Microsoft people began to crowd into the cubicle and passageway. After about an hour he left with several rolls of "white board" solutions stuffed in his coat pockets and several thousand $dollars worth of Microsoft products under his arms and in a bag. He was really upset when he got back. He told me that IBM did not have a clue about OS/2 and Microsoft was going to rule. It broke his heart when IBM stopped supporting OS/2 and he was forced by his customers to move to Microsoft. There have been other technical giants, like Gary Kildall, who chose not to compete with Microsoft. Not sure why? Maybe they just didn't like Marketing. Or maybe they saw how frustrating it would be for Scott McNealy and decided to pass. Right On!
Bill Gates and Michael Dell come to mind.
No one ever bought Microsoft for Technical Excellence.
A friend of mine, with one of the fastest growing software companies in the country at the time, went to COMDEX in 1992. He ran OS/2 exclusively and LOVED!!! it. So he went first to the IBM booth. No one was there. Finally a serious looking man in a suite came out and asked if he could help. He took my friend into a cubicle and asked how he could help. When my friend started explaining what he wanted to do the IBM man asked him to wait while he got someone else to help because he was not from that division and was just manning the booth. He came back with another man who said he was a Network Engineer. After listening to my friend explain what he wanted to do with OS/2 they very carefully took down his name and contact info, made sure he had their business cards, told him someone would contact him and thanked him for coming by.

So he went over to the Microsoft booth. About 300-400 people jammed in front of a stage with rock music playing constantly. Every few minutes people dressed in bluejeans and sport shirts would come onto the stage and start throwing boxes of Microsoft products into the crowd. My friend made his way to the stage. Several people immediately asked if they could help him. When he said he was a small businessman doing software development they whisked him inside to a cubicle with one of those “white boards” that makes copies. As he began to talk, more and more Microsoft people began to crowd into the cubicle and passageway. After about an hour he left with several rolls of “white board” solutions stuffed in his coat pockets and several thousand $dollars worth of Microsoft products under his arms and in a bag.

He was really upset when he got back. He told me that IBM did not have a clue about OS/2 and Microsoft was going to rule.
It broke his heart when IBM stopped supporting OS/2 and he was forced by his customers to move to Microsoft.

There have been other technical giants, like Gary Kildall, who chose not to compete with Microsoft. Not sure why? Maybe they just didn’t like Marketing. Or maybe they saw how frustrating it would be for Scott McNealy and decided to pass.

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