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Robin Harris    


Samsung’s Biggest Competitor Is Samsung

February 1st, 2007 by Robin Harris in SSD/Flash Disk

Samsung has been leading the charge for large capacity flash drives with their 32 GB announcements and their relentless cutting of flash chip prices. And it looks like their biggest competitor for 1.8″ drives will be - Samsung.

The new 60 GB 1.8″ drive
Samsung’s new 60 GB drive is notable, not for capacity, but for the fact that they achieve that capacity with one drive platter. Platters are cheap, but the heads to read them aren’t, so getting that capacity with half the heads is a big money saver.

Sequential access disk
Samsung’s press release states they are aiming the product at mobile media players, not computers. Given its slow 4200 RPM speed, a mere 70 revolutions per second, and what I’d expect to be a 10+ millisecond access time, this is no speed demon. You’d be waiting a good while for your system to boot with this disk. It really is suited for the same work loads Isilon is aiming for: large files with sequential access. At a much smaller scale, of course.

The StorageMojo take
Competition is healthy, even when it’s different divisions of the same huge conglomerate. Samsung’s disk division is fighting for market share against its semiconductor division. I believe that flash prices will continue to decline faster than disk prices, but they have quite a gap to close.

If the SSD guys really want to take the battle to the disk stronghold, they need to get serious about replacing notebook disks. Flash SSDs built-in advantages - low power, fast access times, shock resistance - will make ultralight computers more responsive. That is an advantage that users will pay for.

Comments welcome, as always. And note the new picture above - I took this afternoon after a surprise snowfall.

2 Responses to ' Samsung’s Biggest Competitor Is Samsung '

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  1. Miro said,

    on February 1st, 2007 at 9:34 pm

    Slowing down the rotation speed of the HDDs can make them more shock resistant and increase the life, if I am not wrong. This can give HDDs a bit more air in the mp3 players market, where flash already dominates.

    I am a bit afraid of Samsung when it comes to competition. They pleaded guilty recently in memory price fixing, and some execs when to jail.
    http://news.com.com/Samsung+exec+pleads+guilty+in+memory+probe/2100-1047_3-6145633.html

    So although some internal competition is healthy it can easy become dead trap for the SSDs.

  2. Robin Harris said,

    on February 2nd, 2007 at 2:35 pm

    Miro,

    I agree that 4200 RPM is fine for media players. It is just slow for computers. Which is why I’m excited about flash-based SSDs that are big enough to replace hard drives in notebooks. Their performance is great and I believe their useful life will exceed that of most portable computers, besides the fact that they will increase battery life and reduce weight.

    Almost any big company in IT has had anti-trust problems. I suspect that after the fine and the negative publicity that Samsung will be purer than most, at least for a while. Add the fact that SSDs are a substitute for disks with a price disadvantage and I don’t think we need to worry that they will be artificially propping up their prices. They have every incentive to get them down as fast as they can.

    Robin

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