StorageMojo update

by Robin Harris on Thursday, 21 February, 2008

Nothing major if you’re wondering.

You should be seeing higher quality advertising. IDG, the folks who publish everything that ends in “world” like PC World, Computerworld and Macworld have put together a network of mostly IDG content and selected independent publishers like StorageMojo to create a compelling Internet ad buy.

You should be seeing the first of the new format ads at the top of the page and to the right. I’ll be replacing the Google ads with the IDG ads to reduce clutter.

Soon there will be a larger ad in the center column. IDG tells me that advertisers love them, i.e. pay more. As a card-carrying capitalist I’m down with that.

The point is to generate significant revenue so I can continue to bring you lovely pictures of red rocks and maybe even more content.

IDG offers publishers a traditional CPM model based on impressions rather than clicks. Benefit: you don’t have to click Google ads just so I can eat.

New format?
The timing is less certain, but I’ve found a new format, or theme, for WordPress that would be a nice update. It is a cleaner layout, more whitespace, better typography and offers a larger header picture. I don’t know when I’ll do the update, but it is on the agenda.

I hope you’ll like it, whenever it arrives.

Top 100 analyst blog
I discovered today that StorageMojo made Technobabble’s Top 100 analyst blog list. AFAIK there are only about 120 analyst blogs, but I’m heartened that StorageMojo came in #19 overall and ahead of any other storage analyst blog. Dave Hitz probably gets more hits, but as co-founder of NetApp he isn’t a storage analyst.

Warning: if StorageMojo falls off the next version of the list, don’t expect to read about it here!

Update: Someone, bless ’em, linked to StorageMojo from – who knew? – Flickr! LOL!

Maybe I need to get with the social networking thing after all.

Comments welcome, of course.

{ 2 comments… read them below or add one }

Tony Pearson(IBM) February 22, 2008 at 9:08 am

Robin, congratulations on making Top 100!
— Tony

Barbara French February 25, 2008 at 2:43 pm

Robin, I know of 260 to 270 analyst blogs, depending on who you count as an analyst. Yours and the rest are listed in the directory of analyst blogs that I publish. Jonny uses it as input to his rankings.

StorageMojo has been listed in the Tekrati analyst blogs directory since January 2007; however, since Janary, I don’t seem to be picking up your feed.

Well done on the Technobabble rankings!

Barbara French
Managing Editor, Tekrati

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