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	<title>Comments on: Gartner&#8217;s magic hydrant</title>
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	<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/</link>
	<description>Data storage info &#38; analysis</description>
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		<title>By: Brian R</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-211369</link>
		<dc:creator>Brian R</dc:creator>
		<pubDate>Fri, 29 Oct 2010 03:19:50 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-211369</guid>
		<description>Looking at the MQ report for &#039;mid-range disk arrays&#039; (as an example of the MQ report under discussion), I find that they have very specific inclusion and exclusion criteria, as follows:
==================

Inclusion and Exclusion Criteria 
To be included in this Magic Quadrant, a vendor must meet the following criteria: 
• The vendor must have midrange disk array storage systems commercially available and have active references that are using them in production scenarios. 
• The vendor must generate at least $25 million in annual midrange disk array hardware revenue. 
• The vendor must actively market its branded midrange disk array products in at least two major regions (for example, North America and Europe, the Middle East and Africa (EMEA), or Japan and Asia/Pacific). 
• The vendor must sell its branded midrange disk array products to user organizations via its direct sales force or through a reseller partnership sales channel. 
==================
Other MQ reports have equally focused and precise entry criteria - all of this seems quite rational and reasonable to me.  They do what they say they are going to do, they do not say they are going to evaluate every mid-range array on the planet.  Same with the other areas they evaluate, I&#039;m sure.  

There are also fairly detailed descriptions of their evaluation criteria and requirements for how they compile their &quot;ability to execute&quot; and their &quot;completeness of vision&quot;, although I&#039;ll grant that these are much more qualitative than the quantitative and precise requirements for inclusion in the study.

For all that the big analyists are profit motivated and coin operated, it&#039;s very hard to see how they could do it otherwise than they do.  Many elements they measure are inherently subjective, and anyone who has done any polling or data collection from groups of people can tell you how difficult it is to nail down the right questions to produce credible, repeatable results.

Hopefully the majority use the MQ tool as one of many different guides as they do their due diligence and come up with a short list to invite to do POCs or bake-offs or in-house demos, etc.  I can agree that anyone who blindly buys based on who is in the leadership quadrant this year deserves everything they get (and don&#039;t get).  

But to totally discount the MQ as a trending and guidance tool seems to me to be throwing the baby out with the bath water.  It&#039;s as extreme in its own way as totally relying on the MQ data... both seem a bit silly on the face of it.</description>
		<content:encoded><![CDATA[<p>Looking at the MQ report for &#8216;mid-range disk arrays&#8217; (as an example of the MQ report under discussion), I find that they have very specific inclusion and exclusion criteria, as follows:<br />
==================</p>
<p>Inclusion and Exclusion Criteria<br />
To be included in this Magic Quadrant, a vendor must meet the following criteria:<br />
• The vendor must have midrange disk array storage systems commercially available and have active references that are using them in production scenarios.<br />
• The vendor must generate at least $25 million in annual midrange disk array hardware revenue.<br />
• The vendor must actively market its branded midrange disk array products in at least two major regions (for example, North America and Europe, the Middle East and Africa (EMEA), or Japan and Asia/Pacific).<br />
• The vendor must sell its branded midrange disk array products to user organizations via its direct sales force or through a reseller partnership sales channel.<br />
==================<br />
Other MQ reports have equally focused and precise entry criteria &#8211; all of this seems quite rational and reasonable to me.  They do what they say they are going to do, they do not say they are going to evaluate every mid-range array on the planet.  Same with the other areas they evaluate, I&#8217;m sure.  </p>
<p>There are also fairly detailed descriptions of their evaluation criteria and requirements for how they compile their &#8220;ability to execute&#8221; and their &#8220;completeness of vision&#8221;, although I&#8217;ll grant that these are much more qualitative than the quantitative and precise requirements for inclusion in the study.</p>
<p>For all that the big analyists are profit motivated and coin operated, it&#8217;s very hard to see how they could do it otherwise than they do.  Many elements they measure are inherently subjective, and anyone who has done any polling or data collection from groups of people can tell you how difficult it is to nail down the right questions to produce credible, repeatable results.</p>
<p>Hopefully the majority use the MQ tool as one of many different guides as they do their due diligence and come up with a short list to invite to do POCs or bake-offs or in-house demos, etc.  I can agree that anyone who blindly buys based on who is in the leadership quadrant this year deserves everything they get (and don&#8217;t get).  </p>
<p>But to totally discount the MQ as a trending and guidance tool seems to me to be throwing the baby out with the bath water.  It&#8217;s as extreme in its own way as totally relying on the MQ data&#8230; both seem a bit silly on the face of it.</p>
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		<title>By: Paul Revere</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206810</link>
		<dc:creator>Paul Revere</dc:creator>
		<pubDate>Wed, 25 Nov 2009 21:41:30 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206810</guid>
		<description>Even the non-technical CTO/CFO should know that Gartner is to IT what Moody&#039;s or Standard &amp; Poor&#039;s are to the financial sector; pay-for-play scam artists who perpetuate the fraud in collusion with these lazy and ill-informed decision makers - all at the expense of innocent IT staff that has to make these sub-par products/solutions work in an ever complicated operational environment.</description>
		<content:encoded><![CDATA[<p>Even the non-technical CTO/CFO should know that Gartner is to IT what Moody&#8217;s or Standard &amp; Poor&#8217;s are to the financial sector; pay-for-play scam artists who perpetuate the fraud in collusion with these lazy and ill-informed decision makers &#8211; all at the expense of innocent IT staff that has to make these sub-par products/solutions work in an ever complicated operational environment.</p>
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		<title>By: Steve McQueen</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206791</link>
		<dc:creator>Steve McQueen</dc:creator>
		<pubDate>Tue, 24 Nov 2009 21:11:49 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206791</guid>
		<description>Gartner&#039;s &quot;analysts&quot; are largely inferior, most of whom add virtually no insights to the discussion.   Like IDC and Forrester, Gartner sells content and preferred placement in the Magic Quadrant to the highest bidder.  In the software space it&#039;s Microsoft, Oracle, SAP, etc.  In the hardware space it&#039;s IBM, HP, etc.   In the profesional services space, it&#039;s  Accenture, Deloitte, blah, blah.  

Any fool who trusts Gartner&#039;s analysis - to make any decision - is simply ignorant to the industry&#039;s sleezy pay-for-play practices.</description>
		<content:encoded><![CDATA[<p>Gartner&#8217;s &#8220;analysts&#8221; are largely inferior, most of whom add virtually no insights to the discussion.   Like IDC and Forrester, Gartner sells content and preferred placement in the Magic Quadrant to the highest bidder.  In the software space it&#8217;s Microsoft, Oracle, SAP, etc.  In the hardware space it&#8217;s IBM, HP, etc.   In the profesional services space, it&#8217;s  Accenture, Deloitte, blah, blah.  </p>
<p>Any fool who trusts Gartner&#8217;s analysis &#8211; to make any decision &#8211; is simply ignorant to the industry&#8217;s sleezy pay-for-play practices.</p>
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		<title>By: Allen Baranov</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206496</link>
		<dc:creator>Allen Baranov</dc:creator>
		<pubDate>Wed, 11 Nov 2009 08:46:39 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206496</guid>
		<description>To be fair - the guys who invented the Magic Quadrant have a blog and they themselves warn against the &quot;we only evaluate in the leader quadrant&quot; thinking.

Anyone who calls themselves an IT expert and then relies solely on the Quadrant to make decisions is just plain lazy. Sometimes the extra information below the graph adds more than the graph. 

It really comes down to how much work the CIO does when assessing a solution. In some cases availability is important and speed of change is not important - like storage - you want a stable company but features are not so important. In some cases features are all important and stability not so much. It may be worth finding a &quot;visionary&quot;. In some cases you may be looking for a &quot;Niche Player&quot; who will worship your business and deliver the exact solution that you need and not confuse matters with many features that just get in the way. 

A bit of pre-planning makes all the difference. 

Now excuse me while I drink this kool-ade.</description>
		<content:encoded><![CDATA[<p>To be fair &#8211; the guys who invented the Magic Quadrant have a blog and they themselves warn against the &#8220;we only evaluate in the leader quadrant&#8221; thinking.</p>
<p>Anyone who calls themselves an IT expert and then relies solely on the Quadrant to make decisions is just plain lazy. Sometimes the extra information below the graph adds more than the graph. </p>
<p>It really comes down to how much work the CIO does when assessing a solution. In some cases availability is important and speed of change is not important &#8211; like storage &#8211; you want a stable company but features are not so important. In some cases features are all important and stability not so much. It may be worth finding a &#8220;visionary&#8221;. In some cases you may be looking for a &#8220;Niche Player&#8221; who will worship your business and deliver the exact solution that you need and not confuse matters with many features that just get in the way. </p>
<p>A bit of pre-planning makes all the difference. </p>
<p>Now excuse me while I drink this kool-ade.</p>
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		<title>By: me</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206398</link>
		<dc:creator>me</dc:creator>
		<pubDate>Thu, 05 Nov 2009 03:29:20 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206398</guid>
		<description>Little known fact:  Gartner doesn&#039;t install and use the software they recommend.  If they did, their choices would be very different.

Gartner simply ranks software by feature lists and how big/viable the company is.  This encourages big enterprise companies to just add features to move up and to the right of the MC.  Not create good software.</description>
		<content:encoded><![CDATA[<p>Little known fact:  Gartner doesn&#8217;t install and use the software they recommend.  If they did, their choices would be very different.</p>
<p>Gartner simply ranks software by feature lists and how big/viable the company is.  This encourages big enterprise companies to just add features to move up and to the right of the MC.  Not create good software.</p>
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		<title>By: jh</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206397</link>
		<dc:creator>jh</dc:creator>
		<pubDate>Thu, 05 Nov 2009 02:51:57 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206397</guid>
		<description>Gartner is a tool to be used by knowledgeable professionals to help them understand the market, narrow focus and choose product.  Nobody buys right off a list.  Although you and others may not like the 2 x 2 chart, it provides a good shorthand of the overall market in ways that are easier to talk about than a stack of thousands of pages of product information.  If a IT pro or a CIO is just looking for a defensible position, they could spend a lot more money getting a lot less value by hiring some of the consulting organizations I have dealt with.  

As for ZL&#039;s product, its a niche that is not covered adequately by Gartner say ZL.  Big deal - they need to get to the decision makers and make the sale.  The lack of proper placement on the Gartner MQ is a great rallying cry but does not really solve their sales problem.  The lawsuit is great bit of theater but it will not redefine the size of their market so that Gartner or anyone else will judge it separately.  

Disclosure - 20 years ago, I used to work for a Gartner-like company.  Although there were issues with some of the work we did, the value proposition was a fairly robust one.  As a user, they spent $10 to 15K per year with us to get information that would take five full time people to compile.  Not unbiased, not perfect but a lot of information boiled down and analyzed for pretty small fee.</description>
		<content:encoded><![CDATA[<p>Gartner is a tool to be used by knowledgeable professionals to help them understand the market, narrow focus and choose product.  Nobody buys right off a list.  Although you and others may not like the 2 x 2 chart, it provides a good shorthand of the overall market in ways that are easier to talk about than a stack of thousands of pages of product information.  If a IT pro or a CIO is just looking for a defensible position, they could spend a lot more money getting a lot less value by hiring some of the consulting organizations I have dealt with.  </p>
<p>As for ZL&#8217;s product, its a niche that is not covered adequately by Gartner say ZL.  Big deal &#8211; they need to get to the decision makers and make the sale.  The lack of proper placement on the Gartner MQ is a great rallying cry but does not really solve their sales problem.  The lawsuit is great bit of theater but it will not redefine the size of their market so that Gartner or anyone else will judge it separately.  </p>
<p>Disclosure &#8211; 20 years ago, I used to work for a Gartner-like company.  Although there were issues with some of the work we did, the value proposition was a fairly robust one.  As a user, they spent $10 to 15K per year with us to get information that would take five full time people to compile.  Not unbiased, not perfect but a lot of information boiled down and analyzed for pretty small fee.</p>
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		<title>By: G</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206394</link>
		<dc:creator>G</dc:creator>
		<pubDate>Thu, 05 Nov 2009 00:17:48 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206394</guid>
		<description>I got interviewed by Gartner about a specific storage vendor once. There were a bunch of stupid 1-10 question. When asked to rate vendor&#039;s service and other things, I answered them with: if EMC is 5, these guys are a 10. The person on the other side grew increasingly frustrated by my answers. Then they asked me another set of equally retarded questions one of which was if I were concerned about vendor&#039;s financials. It is not about rating the product or service or anything important. It is about providing a false sense of security to the incompetent. Anyone stupid enough to either pay Gartner or base any of their decisions on the snake oil quadrant deserves what they get.</description>
		<content:encoded><![CDATA[<p>I got interviewed by Gartner about a specific storage vendor once. There were a bunch of stupid 1-10 question. When asked to rate vendor&#8217;s service and other things, I answered them with: if EMC is 5, these guys are a 10. The person on the other side grew increasingly frustrated by my answers. Then they asked me another set of equally retarded questions one of which was if I were concerned about vendor&#8217;s financials. It is not about rating the product or service or anything important. It is about providing a false sense of security to the incompetent. Anyone stupid enough to either pay Gartner or base any of their decisions on the snake oil quadrant deserves what they get.</p>
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		<title>By: Anonymous</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206389</link>
		<dc:creator>Anonymous</dc:creator>
		<pubDate>Wed, 04 Nov 2009 18:38:11 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206389</guid>
		<description>My company has an informal policy -- Don&#039;t ever cite Gartner as an information source, because their analysis tends to be biased toward where the money is.</description>
		<content:encoded><![CDATA[<p>My company has an informal policy &#8212; Don&#8217;t ever cite Gartner as an information source, because their analysis tends to be biased toward where the money is.</p>
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		<title>By: Matt Dragon</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206388</link>
		<dc:creator>Matt Dragon</dc:creator>
		<pubDate>Wed, 04 Nov 2009 17:24:30 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206388</guid>
		<description>It&#039;s sad that so many people think that technology decisions can be broken down into a 400x400 pixel psudo-graph and a 20 page pdf, 5 pages of which contain no content, and the remaining 15 of which contain marketing drivel and buzzword Tourette&#039;s.  It&#039;s a indictment on the industry that ideas from these puff pieces can get so ingrained in peoples minds that it takes 10 or 15 years to undo the damage.</description>
		<content:encoded><![CDATA[<p>It&#8217;s sad that so many people think that technology decisions can be broken down into a 400&#215;400 pixel psudo-graph and a 20 page pdf, 5 pages of which contain no content, and the remaining 15 of which contain marketing drivel and buzzword Tourette&#8217;s.  It&#8217;s a indictment on the industry that ideas from these puff pieces can get so ingrained in peoples minds that it takes 10 or 15 years to undo the damage.</p>
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		<title>By: Thomas</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206387</link>
		<dc:creator>Thomas</dc:creator>
		<pubDate>Wed, 04 Nov 2009 14:56:41 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206387</guid>
		<description>Between paying Gartner to think for them and vendors to do the infrastructure, it&#039;s no wonder business execs want to adopt technologies that get rid of no-content vendor pass-throughs that walk the halls calling themselves &quot;IT staff&quot;.  Filling out purchase orders and plugging in ethernet cables do not provide competitive advantages and if you cant get a competitive advantage from your IT, then why not outsource it?</description>
		<content:encoded><![CDATA[<p>Between paying Gartner to think for them and vendors to do the infrastructure, it&#8217;s no wonder business execs want to adopt technologies that get rid of no-content vendor pass-throughs that walk the halls calling themselves &#8220;IT staff&#8221;.  Filling out purchase orders and plugging in ethernet cables do not provide competitive advantages and if you cant get a competitive advantage from your IT, then why not outsource it?</p>
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		<title>By: Visiotech</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206383</link>
		<dc:creator>Visiotech</dc:creator>
		<pubDate>Wed, 04 Nov 2009 13:04:43 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206383</guid>
		<description>It is about time someone wake up with these analysts who have been not so great predicting the future for some times.  I include all large analysts firms in the pack.

What is their predictions success ratio over long period?  

Have they been wrong predicting iSCSI or other technologies success?  Even with there massive content gathered at big price?

Is there a conflict of interest here?  They should disclose how much they received per vendors.  

If it is true for blogger and comments posted on the internet it should be also true for analysts.</description>
		<content:encoded><![CDATA[<p>It is about time someone wake up with these analysts who have been not so great predicting the future for some times.  I include all large analysts firms in the pack.</p>
<p>What is their predictions success ratio over long period?  </p>
<p>Have they been wrong predicting iSCSI or other technologies success?  Even with there massive content gathered at big price?</p>
<p>Is there a conflict of interest here?  They should disclose how much they received per vendors.  </p>
<p>If it is true for blogger and comments posted on the internet it should be also true for analysts.</p>
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		<title>By: Dan Pollack</title>
		<link>http://storagemojo.com/2009/11/03/gartners-magic-hydrant/comment-page-1/#comment-206379</link>
		<dc:creator>Dan Pollack</dc:creator>
		<pubDate>Wed, 04 Nov 2009 03:00:53 +0000</pubDate>
		<guid isPermaLink="false">http://storagemojo.com/?p=1666#comment-206379</guid>
		<description>People that take Gartner&#039;s word for anything deserve what they get. If a coin operated intelligence company is what you want then save yourself the money and go with what your confirmation bias tells you to do. If you are an IT professional that needs &quot;an alibi and an escape plan&quot; you probably aren&#039;t very professional anyway. Gartner&#039;s only real use is to provide examples of where not to look for cost effective solutions.</description>
		<content:encoded><![CDATA[<p>People that take Gartner&#8217;s word for anything deserve what they get. If a coin operated intelligence company is what you want then save yourself the money and go with what your confirmation bias tells you to do. If you are an IT professional that needs &#8220;an alibi and an escape plan&#8221; you probably aren&#8217;t very professional anyway. Gartner&#8217;s only real use is to provide examples of where not to look for cost effective solutions.</p>
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