StorageMojo

A video networking company in StorageMojo?
Omneon isn’t new to StorageMojo. Their price list has been on price list page since January 2007.

Their booth was about 50 yards from Isilon’s and EMC’s and it was a madhouse each time I walked by. Partly that was because they were holding all their meetings there, but it also seemed like there was lots of traffic.

Building storage into an app
Founded in 1998, Omneon started offering storage in response to customer demand. They decided on a commodity-based cluster and built their own storage software, MediaGrid.

Their architecture hews to the post-array Google-style storage model:

• No RAID - slices are replicated one or more times based on policy or demand
• Single global namespace
• Out-of-band meta-data servers manage content servers

<strike>They can rebuild a failed 1 TB drive in less than an hour.</strike> They can replicate the data from a failed 1 TB drive in less than an hour.  Just add 4 or 24 drive content servers to scale capacity. <strong>Update:</strong> My original wording was incorrect. Thanks to Bill Todd for elucidating Omneon’s mechanism.<strong> End update.</strong>

But that’s not all!
Omneon’s content servers do more than serve content. They put their unused CPU power to work doing jobs like transcoding - translating content from one format like HD to iPhone-suitable QuickTime.

Given the growth in multi-core processors that will become a more important part of their market appeal over time. Since they process files, not blocks, they have many more opportunities to add value than a modular array.

The StorageMojo take
Omneon made a lot of smart choices with their MediaGrid architecture. It shows how a company with a few bright engineers can build a basic storage utility to take advantage of low commodity costs.

Where they win is their integration with the application and the workflow. They’ve created a video utility that integrates ingest, post, media management and playout with the smart and scalable storage needed to make it all work.

Application specific storage writ large. They’ve taken the same storage the rest of us use and wrapped broadcast interfaces around it that broadcasters already know.

Comments welcome, of course.

Isilon at NAB
Stopped by the Isilon booth a couple of times. Traffic seemed steady. Isilon held their meetings away from the booth, so it didn’t have the level of activity of, say, Omneon’s booth.

NAB is their biggest show of the year and the market where they have the biggest footprint. Their booth was the same size as EMC’s nearby - and much quieter booth - despite a Hulk display that looked like an embarrassed afterthought.

Personnel changes at Isilon
Isilon CEO Sujal Patel was there. We discussed my theory that Peter van Oppen had joined the board as a prelude to becoming CEO. Sujal assured me I’d gotten it wrong - that he was in it for the long haul, with Peter as a senior and trusted advisor.

Looking at him I believed. Sujal has developed the gravitas of a leader. Watching his company almost die - and his net worth drop from $75 million to $12 million - seems to have concentrated his mind.

He’s also hired a CTO. Looks like Sujal has moved on for good.

The StorageMojo take
Anyone waiting for Isilon to lay down and die has a long wait. While they may have alienated Wall Street - for good reason - customers seem to like what they have. They’re coming through the storm.

Comments welcome, of course. Isilon was also doing the “shown but not announced” thing with some products due later this year. Sujal asked that I not write about them and I said I wouldn’t. But the engineers have been busy.

On the occasion of announcing a new HPC modular array, the Engenio-based 4600, SGI commissioned me to do a StorageMojo video for them.

Some interesting comments about modular vs cluster storage and CXFS. And I got to practice my radio voice.

We spoke for about an hour and I boiled down the comments of Raj Das of SGI and LSI’s Flavio Santoni - before putting the StorageMojo take on it.

Must get video page up soon
One thing about video: every syllable counts. This one gets into Apple’s Motion for the first time. Nothing wild though.

Update: The video came down for a couple of modest tweaks. Now it’s back - new and improved.
End update.

The StorageMojo take
Video is another way to reach people who aren’t going to plow through a white paper. In 4 minutes you meet some people, get exposed to some new ideas and maybe learn something. And you can be drinking coffee in your bathrobe at the same time!

Comments welcome, of course.