No-budget marketing for small companies

May 13, 2015

You are a small tech company. You have a marketing guy but it’s largely engineers solving problems that most people don’t even know exist. How do you get attention and respect at a low cost? Content marketing. When most people think about marketing, they think t-shirts, tradeshows, advertising, telephone calls, white papers and brochures. Those […]

0 comments Read the full article →

Hike blogging: Sunday May 10 on Brins Mesa

May 11, 2015

The Soldiers Pass, Brins Mesa, Mormon Canyon loop is my favorite hike. It has about 1500 feet of vertical up to over 5000 ft and the combination of two canyons and the mesa means the scenery is ever changing. This shot is taken looking north from the mesa to Wilson Mt. It was a beautiful […]

0 comments Read the full article →

FAST ’15: StorageMojo’s Best Paper

May 11, 2015

The crack StorageMojo analyst team has finally named a StorageMojo FAST 15 Best Paper. It was tough to get agreement this year because of the many excellent contenders. Here’s a rundown of the most interesting before a more detailed explication of the winner. CalvinFS: Consistent WAN Replication and Scalable Metadata Management for Distributed File Systems […]

6 comments Read the full article →

EMC II’s ragged last quarter

April 27, 2015

As reported in a Seeking Alpha quarterly call transcript, EMC’s storage unit had a $75 million shortfall in Q1. CEO Joe Tucci said . . . we were disappointed that we fell a bit short of our Q1 revenue plan, approximately $75 million short. This $75 million revenue shortfall occurred in our storage business. That […]

3 comments Read the full article →

How doomed is NetApp?

April 13, 2015

The current turmoil caused by plummeting cloud storage costs, new entrants sporting modern architectures and the forced re-architecting due to flash and upcoming NV memories is a perfect storm for legacy vendors. Some are handling it better than others, but some, like IBM and NetApp, appear to be sinking. NetApp is signalling that their 2015 […]

40 comments Read the full article →

EMC’s DSSD hiring is exploding

February 18, 2015

DSSD, the Valley startup acquired by EMC last year (see EMC goes all in with DSSD) is continuing to hire at an accelerating rate. Informed sources put the current DSSD team at 160 heads with plans to grow it to 800 over the next year. This is a program in a hurry. Hiring such numbers […]

7 comments Read the full article →

Latency in all-flash arrays

February 17, 2015

StorageMojo has been writing about latency and flash arrays for years (see The SSD write cliff in real life), with a focus on data from the TPC-C and SPC-1 benchmarks. The folks at Violin Memory asked me to create a Video White Paper to discuss the problem in a bite-size chunk. Latency is the long […]

3 comments Read the full article →

EMC’s missing petabytes: the cost of short stroking

February 10, 2015

A couple of weeks ago StorageMojo learned that a VMAX 20k could support up to 2400 3TB drives, it can only address ≈2PB. Where did the remaining 5 petabytes go? Some theories were advanced in the comments, and I spoke to other people about the mystery. No one would speak on the record, but here’s […]

6 comments Read the full article →

Help StorageMojo find the VMAX 20k’s lost petabytes!

January 21, 2015

While working on a client configuration for a VMAX 20k – and this may apply to the 40k as well, as I haven’t checked – I encountered something odd: The 20k supports up to 2400 3TB drives, according to the EMC 20k spec sheet. That should be a raw capacity of 7.2PB However, the same […]

4 comments Read the full article →

Facebook on disaggregation vs. hyperconvergence

January 6, 2015

Just when everyone agreed that scale-out infrastructure with commodity nodes of tightly-coupled CPU, memory and storage is the way to go, Facebook’s Jeff Qin, a capacity management engineer – in a talk at Storage Visions 2015 – offers an opposing vision: disaggregated racks. One rack for computes, another for memory and a third – and […]

13 comments Read the full article →

Friday hike blogging: Highline trail

December 19, 2014

Hike blogging got interrupted by some schedule conflicts and bad weather. Federal district court jury duty was one interruption. Some needed rain and cold temperatures was another. To make up for the lapse, here are two pictures from this week’s hike around Cathedral Rock. Winter is one of my favorite seasons because of the clouds […]

0 comments Read the full article →

WD acquires Skyera: whoa!

December 18, 2014

The Skyera acquisition could signal a sea change in the relationship between storage device and system makers. It is overdue. Traditionally, device makers avoided competing with their customers. This is what it made Seagate’s acquisition of Xiotech (now X-IO years ago so surprising. StorageMojo was critical of Seagate’s Xiotech acquisition because there were large and […]

9 comments Read the full article →

The 30% solution

December 2, 2014

The existential battle facing legacy storage vendors is about business models, not technology or features. Market forces – cloud providers and SMBs – are trying to turn a high margin business into a much lower margin business. We have already seen this happen with the servers. Many large minicomputer companies enjoyed 60 to 70% gross […]

6 comments Read the full article →

Friday hike blogging: Cockscomb Butte

November 21, 2014

Thanks to re:Invent and some other issues I haven’t done much hiking in the last 2 weeks. But back on the 8th I took a hike with my friend Gudrun up Cockscomb. There’s no official Forest Service trail so I was glad to have a guide for my first ascent. We spent about 90 minutes […]

0 comments Read the full article →

Primary Data takes on the enterprise

November 21, 2014

The economics of massive scale-out storage systems has thrown a harsh light on legacy enterprise storage. Expensive, inflexible, under-utilized data silos are not what data intensive enterprises need or – increasingly – can afford. That much is obvious to any CFO who can read Amazon Webe Services’ pricing. But how to get from today’s storage […]

2 comments Read the full article →