VMware: Solving Microsoft’s quality problem
VMware is a success for EMC, getting the venerable storage company closer to customer I/O generators, their servers, as it can without actually selling servers. NetApp's Dave Hitz has recently posted about VMware and how NetApp customers are using it. What problem...
Architectural Appeal
I thought I learned a lot on my college debate team, but nothing prepared me for the rhetorical devices of high tech marketing. Especially the ones employed by technologists. Next bench marketing, meet next think tank marketing The classic model of successful...
Truth: The Ultimate Marketing Tool
Advocates of all stripes suffer from a poor reputation. Politicians, lawyers, marketers all grapple with the advocate's problem: winning is the measure of success. How one wins will usually be forgotten, but the hairsplitting and subtleties of the advocate leave many...
E-Discovery: Sizing the, Um-m, Opportunity
The new Federal Rules of Civil Procedure (FRCP) on electronic information discovery (e-discovery) is serving as an excuse for some scary marketing. So how scared should you be? If your company is under $100 million in sales, not very. Over $1 billion, you need to make...
Rackable: the Dell of Next-Gen Storage?
"There is not a lot of added value in commodity ‘storage bricks’" Commented one feisty StorageMojo.com reader last week. I didn't agree, but I didn't have a ready answer, either. But now I do: Rackable Systems. You may have heard of Rackable for their innovations...
“Your Papers AND Your Laptop, Pliss”
State-supported industrial espionage has an important ally in the Bush administration. The Department of Homeland Security Theatre has decided it needs to be able rifle through notebook hard drives at the US border. A boon to all online storage providers. Hey, maybe...
StorageMojo Creeps Into 21st Century: RSS Feed
I've had a number of requests for RSS feeds, which left me a little mystified since I don't use them myself. I tried hooking up to Feedburner, but their stuff didn't work with my version of Wordpress. So I procrastinated. Until now. New, Improved and, I hope, Working!...
Amazon & Web Services: One Business or Two?
Is Jeff Bezos a brilliant idiot or a lucky visionary? Amazon Web Services are rolling out and getting more play, both pro and con. BusinessWeek online has a recent interview with Bezos, where he outlines what he calls his "developer-facing business" or AWS. The...
Risk Perception in Data Centers
Companies and practitioners spend billions of dollars a year on RAID to protect against disk drive failure. Yet all the research I've seen shows that the most common reasons for data loss are, and always have been, caused by people: accidental file deletion and...
Disks More Profitable Than Paper
Will that be paper or plastic? That question is often asked at American grocery stores today as shorthand for paper bag or plastic bag? At bookstores it could soon be short for paper or DVD? Remember those press releases where they'd breathlessly offer that this new...
Recent Comments