Superforecasting

I see a forecast in your future A few months ago I wrote about the best single metric for measuring marketing. That metric: It’s the forecast, when compared to actuals. If the forecast is accurate to ±3%, you’ve got great marketing. If ±10% you’ve got good...

Hike blogging: Soldiers Pass

If you’ve been wondering why the dearth of hike blogging the last few months, wonder no more: I wasn’t hiking. A nasty bug made its way through Arizona and I caught it, thought I shook it, went to CES, and relapsed, big time. So I’ve been taking it...