One Terabyte Disk Drives Pre-Announced
According to Cnet a Terabyte drive to debut later this year. They quote Seagate and Hitachi Global Storage execs talking about their intention to announce one TB drives later this year. 2007 delivery is implied, in case you were thinking you could put one under the Christmas tree.
The usual questions arise: Who needs a one TB drive? Is one TB “too big”? Why does the storage industry persist in labeling disk drives using powers of ten (1000) instead of powers of two (1024)?
A Trip Down Memory Lane
The first one gigabyte 3.5″ disk drive came out in, if memory serves, 1993. Since there were still 5.25″ disk drives shipping with larger capacities, there wasn’t much question that people could use the capacity. Yet it was more expensive per byte, so the really cost sensitive folks, like EMC, stayed with the larger form factor. In fact, by the late 1990’s EMC was almost the sole customer for 5.25″ disks, taking something like 90% of the industry production.
For Databases, Disk Drives Are Always Too Big, Until They Aren’t
The database people felt that these drives were “too big” – somewhere another DBA is saying that about these drives – even as today they happily use 146 GB FC drives. When 18 GB drives came out, I had customers who insisted on buying 9 GB drives because 18 was “too big”. Perhaps it does take the database developers a while to figure out how to use the larger drives.
A Whole Gigabyte On A PC
In 1993 I couldn’t imagine what one would do with a gigabyte on a PC. I’m having that problem today with one TB on a PC, although I know I could rip my entire CD collection into a lossless format and easily use up even more capacity. Oddly enough, I won’t do that until I have some sort of backup capability, since I don’t want to invest the work in ripping everything only to lose it in a drive crash. So I’ll need something like 3 TB of home storage for that job.
Smaller Is Better, So Why Isn’t It Cheaper?
What I am wondering is when the industry will go to the 2.5″ form factor completely and drop the 3.5″ drive. Related to that I wonder why 2.5″ drives are so much more expensive than 3.5″ drives. Check it out yourself: a 40GB 3.5″ costs about 2/3 that of a 40GB 2.5″. The material costs should be lower, the motors smaller and cheaper, shipping and distribution costs lower. The read/write head cost would be the same, but not more.
Even the learning curve effects shouldn’t be all that huge given how many 2.5″ drives are built for laptops. Margins are higher, but that can’t explain the entire delta either. So what causes this huge differential? I sure hope the vendors aren’t getting together in some back room somewhere and divvying up the market. That would be wrong, illegal and very, very stupid.
I would appreciate it if a reader from the industry would explain this in a comment. Use an alias and bare all – I’ll never tell who sent me the email.
When Will We Switch To 2.5″ Drives?
I’ve been wondering about this one for a while. In The Innovator’s Dilemma, a must-read book for every storage aficionado, Christensen makes the case that form factor changes have been the prime mover behind the rise and demise of most disk drive companies. Now that we are down to so few vendors I doubt that will happen again. Most vendors make all sizes, unless, like Toshiba, the specialize in small form factors.
Time For The High-Performance Enterprise 2.5″ Disk
When I was with DEC’s StorageWorks group, the DEC disk drive folks designed a high-performance enterprise 2.5″ drive. They built some mock-ups of applications, such as an entire RAID array in a 5.25″ form factor. At the time the only interest was for laptop drives, where power consumption, not performance, was the critical success factor. So that effort went nowhere.
Yet it may be time for a change. Power issues are looming larger, and smaller drives are more efficient. SATA interconnects lend themselves to plugging drives on motherboards or into backplanes. The scarcity of accesses relative to capacity also points to a move to a smaller form factor. Ultimately though, it may be the continued market share gain of laptops and small desktop PCs that will provide the final push to EOL 3.5’s.
It’s The Capital Investment
Why? Because as production goes up, costs go down. Assuming the vendors aren’t engaged in price-fixing – never a totally safe assumption in the storage business – as the shrinking cost differential leads more customers to buy them and they overtake the current leader. The Mac Mini is an example of a “desktop” system using a 2.5″ drive. A Gartner Group report last year 2.5″ drive factory utilization is almost 88%, which suggests that the vendors are selling almost everything they can build. Nor does it seem they are rushing to build more capacity, unlike the LCD makers. Darn.
Question: Is Google Driven by GB/$ or GB/Watt?
Historically, it has been GB/$, not maximum capacity. With the focus on power and cooling (DC power for the data center, anyone?) dropping 3-4 watts off of 100,000 servers would save some real money – even with cheap Columbia River hydropower. Not to mention how much more tightly servers could be packed. I’m sure someone at Google has looked at this. If they moved that way it would be a big boost for the 2.5″ enterprise drive.
OK, Why ARE Disk Drives Rated In Powers Of Ten?
I’m not sure anyone really knows, but this gentlemen has one of the more entertaining theories. For the record, the terms kilo, mega, giga, tera, peta, exa, zetta and yotta officially refer to powers of 10, not powers of two. So the drive marketers are, for once, on the side of the angels.
Actually, kilo and other prefixes like that are for powers of ten. The new IEEE and I think SI units for powers of two are “kibibyte” and such. They are abbreviated KiB (note the extra i).
http://en.wikipedia.org/wiki/Binary_prefix
I think marketer use powers of 10 because it makes their stuff look bigger, like ending in $0.99 but in reverse.
I doubt small hardware is cheaper. Obviously it takes higher density and higher-precision machines to make it. Why are laptops more expensive than desktops? Similar reasoning.
I’m jazzed about the benefits of SFF drives until I see the price. It seems that a few discc manf are constantly harping about the benefits but I fall conspicuously silent regarding issues of total storage (73GB) price (%40-50 premiums) and rotational speed (mainly 10k). My clients like the idea of more drives for more iops but today we can’t hit target array sizes with the small drives. Luckily Seagate did announce a 146GB Savvio drive which should be available soon enough but we’re still lagging overall in size and price. Right now the benefits don’t seem to outweigh the costs.
Yes, the pricing is a mystery. I don’t blame vendors for wanting to make good margins, that’s how they stay in business and continue bringing us great products. And disk drives are a marvel of technology, make no mistake.
Yet looking at a disk drive BOM I can see where 2.5″ drive costs would be the same (heads, electronics, connectors), where they should be slightly less (platters, arms, motors) and where they should be noticeably less (PC board, castings, packaging and shipping). Clearly the first two catagories make up the bulk of the drive cost, so where does the extra cost for, say, the 40GB drives that have been in mass production for several years come from? Warranty cost? Assembly?
Based on the best quantity one pricing I could find on Froogle there is about a 50% uplift going from 3.5″ to 2.5″. Or, as the reader above suggested, are costs higher because the drive is smaller? I can see some learning curve advantages to 3.5″, but 50% seems like a lot.
I don’t get it. And I agree that there are plenty of apps that could take advantage of SFF drives, if the pricing were closer. So, I repeat, what is the hangup?
Folks,
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Rich
Joerg, don’t you have to run into TWO non-recoverable errors in a RAID array to have a problem? 10^14 is 1 in 1 hundred trillion bits, or 12.5 TB. That is a lot of 1 TB drives . . . .
Rich, while I love the prediction, I’m having trouble buying it. For a 35% delta to evaporate in 12 months just seems really optimistic. I guess I need to sign up for Storage Markets and help straighten all you wild-eyed optimists out. Cheers!
The very rate of this acceleration into the future is increasing, so people will be wondering what we will possibly do with a petabyte in a pc, in even less time than it took to go from a MB to a GB. Then Exabytes… Obviously we don’t need this kind of storage for most current applications of storage – like the ability to store more text. New abilities elicit new applications. A major hurdle in the way of creating streaming three-dimensional virtual reality, for instance, is that we don’t yet have enough storage capacity, bandwidth, or processor capacity. 64K ought to be enough for anybody.
It’s now 2011 and 2.5″ drives are still more expensive! So much for cost parity crossover in 2007.
Curiously, 2.5″ external drive cases are now cheaper and more available than 3.5″. Also, on the mass market at least, Drive speeds seem to have stabilized around 5400-7200 rpm.