Architectural Appeal

I thought I learned a lot on my college debate team, but nothing prepared me for the rhetorical devices of high tech marketing. Especially the ones employed by technologists. Next bench marketing, meet next think tank marketing The classic model of successful...

Truth: The Ultimate Marketing Tool

Advocates of all stripes suffer from a poor reputation. Politicians, lawyers, marketers all grapple with the advocate’s problem: winning is the measure of success. How one wins will usually be forgotten, but the hairsplitting and subtleties of the advocate leave...