Architectural Appeal

I thought I learned a lot on my college debate team, but nothing prepared me for the rhetorical devices of high tech marketing. Especially the ones employed by technologists. Next bench marketing, meet next think tank marketing The classic model of successful...

Microsoft’s Storage Challenge

At SNW I met with Claude Lorenson, Ph.D., Group Product Manager for Windows Server Marketing. If you can decode that title and triangulate where he sits in the MS corporate huddle you are a more informed man than I. I’d met Claude several years ago when MS was...