NAB frame by frame
SNW and NAB did not overlap this year, so I spent 3 days each at both. The 2 events are very different: storage is the topic at one and merely central to what everyone is doing at the other. I enjoy both.
Rather than tackle NAB in one piece I’m writing a series of short takes on a number of companies.
SNW is the past. NAB is the future.
Storage is in the midst of a massive transition from an IOPS focus to a bandwidth focus. Like computing’s shift from batch to interactive in the ’60s and ’70s this transition is about bringing the technology closer to how people live. Not consumerizing, humanizing.
Life is a sequential access workload. Our eyes, ears and our pattern-hungry brains crave bandwidth. New display technologies push patterns at us at rates that used to require roller-coasters.
Batch isn’t going away – Google probably runs more batch jobs than most F100 firms – and neither is transaction processing. But the investment goes to the growth areas and bandwidth intensive storage is a growth area.
HD 3D: the Next Big Thing?
3D is getting good and will be the next step in home theater. Whether it is good enough to break through in theaters is another issue. But the net is that high quality 3D doubles data rates.
NAB gets this. They also get that to be useful, storage has to be integrated with the application, whether that app is production, editing, distribution or presentation. A new wide world is opening up to people who know storage and can learn an application. Much easier than the reverse, to be sure.
And, of course, they have a very reliable market to pay for all the innovation: entertainment. Cool.
Comments welcome, of course. First up: Isilon.