As my 10th anniversary blogging approaches, I’ve been reconsidering the StorageMojo business model. Some changes are in order and I’d like your advice.

  • Hike blogging. The crack StorageMojo analyst team likes to go hiking and biking several times a week. Hike blogging is a picture or two that gives a flavor of the experience.
  • Sponsored posts. Despite many requests for sponsored blog posts – i.e. paid posts written by or for the sponsor – StorageMojo has resisted. But as sponsored posts, clearly labled and subject to the publisher’s editorial control, have become more common, perhaps it is time for a change.
  • Paid briefings. Vendors have been paying about $1k per head to brief IT bloggers for the last several years. There’s no obligation to blog about the briefing, but some do, as StorageMojo sometimes did. Won’t stop doing free briefings, but want to give companies the opportunity to buy attention.
  • How-to videos. StorageMojo’s most popular video is up to 375,000 views. These will be aimed at consumers, not IT pros. Continuing to do vendor videos, which are a wonderful way to get key info to people who don’t want the deep dive.
  • Refocus on emerging tech. 10 years ago object storage, flash, scale-out infrastructure and advanced erasure codes were in their infancy. Now most are mainstream. StorageMojo will focus more on cutting edge technology, products, companies and markets.

The StorageMojo take
I’d like to thank all the readers and commenters who have made StorageMojo the highest ranked (AFAIK) storage blog in the industry. These changes are intended to strengthen StorageMojo’s content and to allow me – the crack StorageMojo analyst team – to spend more time on research, conversation, reflection and writing.

But I also want your thoughts on these ch-ch-changes. They aren’t cast in concrete, so feel free to offer suggestions or concerns. Happy to keep comments private – just request it at the beginning of your comment.

Again: Courteous comments welcome, of course.