by Robin Harris | Wednesday, June 17, 2015 | Enterprise, Marketing, NAS, IP, iSCSI, Object storage |
If NetApp is going to save itself – see How doomed is NetApp? – it needs to change the way it’s doing business and how it thinks about its customers. Or it can continue as it is and accelerate into oblivion. NetApp’s problem NetApp is...
by Robin Harris | Wednesday, May 13, 2015 | Marketing, SOHO/SMB |
You are a small tech company. You have a marketing guy but it’s largely engineers solving problems that most people don’t even know exist. How do you get attention and respect at a low cost? Content marketing. When most people think about marketing, they...
by Robin Harris | Wednesday, February 18, 2015 | Architecture, Disk, Enterprise, Future Tech, Marketing, SAN, FC, SSD/Flash/NVRAM |
DSSD, the Valley startup acquired by EMC last year (see EMC goes all in with DSSD) is continuing to hire at an accelerating rate. Informed sources put the current DSSD team at 160 heads with plans to grow it to 800 over the next year. This is a program in a hurry....
by Robin Harris | Tuesday, November 11, 2014 | Cloud computing & storage, Enterprise, Marketing, SSD/Flash/NVRAM |
Forbes contributor and analyst Peter Cohan writes on seemingly conflicting stories coming from Pure and EMC. Let’s unpack the dueling narratives. Does Pure win 70% vs EMC or does EMC win 95% vs Pure? The metrics: Both parties seem to agree that they meet up very...
by Robin Harris | Wednesday, September 24, 2014 | Enterprise, Marketing |
With reports from the Wall Street Journal and the New York Times that EMC has been shopping itself to HP, Dell and perhaps Cisco and Oracle (pretty please!) it’s clear that the “EMC Federation” concept has cratered. Why did it take so long? While an...
by Robin Harris | Wednesday, July 23, 2014 | Architecture, Enterprise, Marketing, SSD/Flash/NVRAM |
Unpacking the data services vs performance metric debate. Why we should stop the IOPS wars and focus on latency. IOPS is not that important for most data centers today because flash arrays are so much faster than the storage they replace. That’s why the first...
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